Boyd later began developing and purchasing casinos throughout the Las Vegas area, continuing to introduce innovative marketing. Later, he became general manager and partner at The Mint in downtown Las Vegas, where he began introducing marketing campaigns and the innovations which made him famous. Having saved up a substantial amount of cash, in 1952 Boyd invested $10,000 to become an owner-partner at the Sahara. He later went on to hold a variety of jobs in the industry, moving between Reno and Lake Tahoe before moving back to Las Vegas. Boyd was able to quickly make his way up through the gambling industry by initially working as a croupier. Just prior to the US entering World War II in 1941, Boyd moved to Las Vegas, Nevada.
He was noted for introducing successful marketing, gambling and entertainment innovations into the casino gambling industry, as well as building one of the largest and most successful casino empires in the world.īorn in Enid, Oklahoma, Boyd began his career in the gambling industry in 1928, when he ran bingo games on a gambling ship offshore Long Beach, California. Boyd (Ap– January 15, 1993) was an American entrepreneur, casino manager and developer. Entrepreneur, casino manager and developer
